Judie Alvarez
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Judie Alvarez

Building got easy. Distribution didn't.

Everyone can build a product now. Getting customers and investor attention? That's the hard part.

I've done this 15+ times. I know what works. Let me save you 18 months of mistakes.

Grab 20 Min with MeGive Me the Shortcuts

Not my first rodeo. I've worked with:

TechBBQAntlerThe HubThe HubFalcon.ioFalcon.io
Judie Alvarez - Marketing and Growth Strategy

You've built something. Maybe it's good. Maybe it's great.
But you have no repeatable way to reach customers or investors.

Right now:

  • •Investors don't fully get your business
  • •Customers aren't moving fast enough
  • •You're blindly testing marketing tactics

You don't need another to-do list. You need someone who's built this before and knows what actually works and what doesn't.

No more throwing spaghetti at the wall while you cut your runway in half.

Illustration showing the challenge of reaching customers and investors

Here are 3 ways I can help you

They all work together to make your startup successful.

To get customers

To get customers

Look, everyone's using ChatGPT for marketing now. The problem is that advice is written for Ikea, not for you. Big company tactics will drain your account before you see a single paying customer. I know what actually works when you're running lean.

To get funding

To get funding

Here's the truth: pre-seed investors aren't betting on your product. They're betting on whether YOU can make this happen. Later stages? Then it's about traction. But if you can't tell your story with the right energy (focused on them, not you) you're done. I help you walk into that room and make them believe.

To not run out of money

To not run out of money

Runways look longer than they are. Shit happens. Pivots, bad hires, features that flop. Every misstep costs money you might not be able to raise again. Most founders want to build everything and say yes to everyone. That's the death spiral. I help you figure out what's good enough to ship and what you need to ruthlessly ignore.

You're In The Right Place If...

You're a seed to Series A founder. You've raised €500K-10M or you're bootstrapping with revenue.

You can build. The problem is reaching customers consistently or telling your story to investors.

You don't have an experienced marketing team—or any team yet. You need strategy first. Then you execute it with interns, juniors, or yourself.

Ways to Work together

Most founders don't need a full-time CMO. They need strategic clarity and a roadmap they can execute with their team.

I care about profitability and customer movement. Not vanity metrics.

Here's how I typically work with clients:

Strategic Sprint (€3-5k one-off)

  • •1-2 week intensive engagement
  • •Audit positioning, build narrative, create roadmap
  • •Most clients convert into ongoing work

Narrative & Positioning Partner (€2k/month)

  • •Clarify your value proposition
  • •Refine your investor and market story
  • •Bi-weekly strategy calls

Growth Engine Architect (€3.5k/month)

  • •Everything above, plus:
  • •GTM strategy roadmap
  • •Light team coaching on execution
  • •Monthly workshop

Fractional CMO (€5k/month)

  • •Everything above, plus:
  • •Ongoing CMO-level advisory
  • •Weekly board-level presence
  • •Investor deck and fundraising narrative support

My role: I give you the strategy. You execute it with your team or hire juniors (saving you €50k+ per year on expensive marketing hires). I keep you from wasting time on things that don't matter.

Not sure which fits? Book a call. We'll figure it out together.

Book 20 Min

Results I've driven:

+208% traffic growth, +150% sales, -60% CAC

in 5 months (Tryp.com)

€3M revenue increase

in first year through distribution automation (Clerk.io)

Company acquisition

Contributed to The Hub → Mesh, 2023

€8M valuation secured

Helped secure (Tryp.com)

I'm a founder and operator, not just a consultant:

Building Autobombo

AI operating system for solo founders

€500K company buyout

Completed in 2011 (Auriens)

Teaching AI transformation

At LABASAD (Master's level)

Speaker at TechBBQ

Sharing insights on scaling and growth

Brands that I have worked for...

TechBBQ
Antler
Tryp.com
The HubThe Hub
Clerk.ioClerk.io
Triumph
Sloggi
Barclays
Deutsche BankDeutsche Bank
Falcon.ioFalcon.io
ITCITC
RainmakingRainmaking
CyberjuiceCyberjuice
TechBBQ
Antler
Tryp.com
The HubThe Hub

What People Say...

Jani Hirvonen

Jani Hirvonen

Global Head of Partnerships at Google

"Judie has high social skills and entrepreneurial attitude that delivers results. She also has an open mind towards new challenges and high professional competence."

Rim Amribet

Rim Amribet

Head of Design at Tryp.com

"Judie was one of the best CMOs I had the pleasure of working with. I would definitely recommend her to any company that's looking to make their business better in every aspect not just marketing."

Damian Winkowski

Damian Winkowski

Software Development Strategist at Y translate

"Great storyteller. Focused on facts. A great observer of human behaviors. You like Judit from day one as she is honest and funny plus gives you relevant pieces of advice."

Common Questions

Get in touch - Don't be shy - let's talk.

I'm currently accepting 2-3 strategic clients for Q1 2026.

book a 20 minutes call
We'll figure out if this makes sense. If it does, great. If it doesn't, I'll tell you.
Judie Alvarez

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