Thoughts
Insights, frameworks, and perspectives on B2B growth, go-to-market strategy, and building startups.
Distribution Strategy
How to Cut CAC by 60% Without Paid Ads
Stop renting attention. Build acquisition infrastructure that compounds. The Build-to-Acquire Framework for technical founders.
December 27, 2025
15 min read
SaaS Analytics
The 3 Analytics Mistakes Killing Your SaaS
Your dashboard is lying to you. Here are the SQL queries that show you the truth about cohort retention, activation rate, and NRR.
December 22, 2025
12 min read
Unit Economics
CAC Payback vs. LTV: The Real 2026 Benchmarks for Seed to Series A
Stop obsessing over LTV:CAC ratios. At Seed stage, LTV is fiction. CAC Payback is survival.
December 17, 2025
14 min read
Growth Strategy
The B2B SaaS Growth Operating System: A 90-Day GTM Framework (With Templates)
A 90-day GTM framework for Seed to Series A startups. Validate channels, fix positioning, build pipeline without a full marketing team. Templates included.
December 15, 2025
18 min read