The Quick Version
The Client
Tryp.com is an AI-powered travel platform for multi-destination trips. When I joined as CMO, they were between funding rounds with no budget, little to none customers, and pressure to show traction fast.
"Judie was one of the best CMOs I had the pleasure of working with. I would definitely recommend her to any company that's looking to make their business better in every aspect not just marketing."
Rim Amribet, ex-Head of Design at Tryp.com
The Problem
- ×Zero budget for customer acquisition
- ×Completely dependent on paid ads (which they couldn't afford)
- ×Website wasn't built to handle scale or convert traffic
What I Did
- ✓Built organic social strategy on TikTok and Instagram from scratch to eliminate ad dependency
- ✓Created SEO content engine with 6,000+ targeted landing pages to own high-intent search traffic
- ✓Redesigned website to convert the massive traffic we were about to drive
- ✓Implemented automated email flows and funnels, generating 6% sales increase within first two weeks
- ✓Set up retargeting campaigns when budget allowed to monetize traffic without manual work
The Results
Timeline: All achieved in 5 months
All done with little to none marketing budget.
Key Takeaway
When you're between funding rounds, you can't buy your way to traction. You have to build it. Organic distribution isn't slower - it's smarter. And when it works, it scales harder than any paid channel.
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