First Growth Hire Kit
Hire a builder, not a brand architect.
The job description template and interview scorecard for your first growth hire. Built for Seed to Series A founders who need someone who can build acquisition from scratch.
Google Doc + Google Sheet. Ready to use in 10 minutes.
Most first marketing hires fail because:
- •You hire someone from a big company who only knows how to optimize, not build
- •You hire someone who defaults to agencies for core work
- •You hire someone who talks about brand awareness before understanding conversion
- •You have no structured way to evaluate if they can actually do the job
The interview feels good. The references check out. Six months later, you have a brand deck and zero pipeline.
What You Get
The First Growth Hire Kit gives you two assets:
1. The Job Description Template (Google Doc)
- ✓Copy-paste ready JD that attracts builders, not brand marketers
- ✓Sections to customize for your company and industry
- ✓Framing that filters out wrong fits without being negative
2. The Interview Scorecard (Google Sheet)
- ✓Six interview questions with pass/fail criteria
- ✓Scoring rubric to objectively evaluate candidates (1-5 on systems thinking, constraint awareness, bias to action)
- ✓Red flag checklist with 13 warning signs and why each matters
- ✓Clear hire/don't hire thresholds
Why This Matters
A bad first marketing hire costs six figures and six months. Salary, agency retainers, lost time, and the distraction of starting over.
The founders who get this right hire someone who builds systems, not someone who manages agencies. Someone who runs experiments in Week 2, not someone who asks for 60 days to build a strategy deck.
This kit gives you a structured way to find that person.
Who This Is For
You are a Seed or Series A founder hiring your first marketing or growth lead.
You want someone who can build acquisition from scratch, not someone who needs an existing playbook.
You want to evaluate candidates on what they can actually do, not just their resume.
This Is Free. Here's Why.
I'm Judie. I help technical founders build GTM systems that work.
I have seen too many founders burn runway on the wrong marketing hire. The shiny VP from Salesforce. The e-commerce marketer who only knows paid ads. The AI spammer who burns your domain in a week.
This kit is what I wish every founder had before they made that first hire.
Hire someone who builds.
FAQ
Hire someone who builds.
You'll get it in 2 minutes. Then you'll know exactly what to look for.
P.S. The founders who use this aren't guessing anymore. They're evaluating.